The British White Cattle Society Australia
Looking to promote the breed and appeal to new farmers this small cattle association needed to find a solid identity. Using the colour pallet of the Australian and UK flags I designed a high contrast reversed-out image of a British White bull to be used as an icon. I have redrawn the logo and paired it with a simple geometric sans typeface. Together these elements create a contemporary and bold identity for the association while keeping a strong reference to its heritage.